Alan Pergament: WNLO’s new 7 p.m. newscast co-anchored by Patriots fan kicks off with weak numbers | Television

But I can understand those viewers who don’t think it’s a good look for someone like Norcus, who is trying to make a name for himself in western New York, wearing the NFL’s most competitive Buffalo jersey.

I suppose those offended by Norkus’ loyalty to the Patriots should be thankful if you didn’t wear Jones’ jersey on the anchor set this week for the Bills-Patriots’ upcoming rematch the day after Christmas.

Incidentally, the new 7pm newscast co-presented by Norkus and Dave Greber on WIVB’s sister station WNLO-TV (CW 23) didn’t draw much audience in the first three weeks.

Of course, it’s hard to change news-watching habits, especially in western New York.

The hour-long newscast had a rating of 2 on opening night, but averaged about 1 in the first week and dropped even in the second week. In the third week, the average rating was 0.7. This is zero comma 7.

Meanwhile, WKBW-TV’s (Channel Seven) newscast at 7 p.m. had three times or four times the rating of WNLO’s newscast in its second week.

Perhaps the odd promo for the 7 PM newsletter that focuses on Number 7 sent more viewers to Channel 7 than WNLO.

It’s a marathon and not a sprint, but the early results at 7 p.m. may only indicate that there could really be quite a bit of local newscasting.

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