Sex and the City reboot It premiered last Thursday with a shocking twist that includes . The hot seat exercise equipment brand became popular after its stationary bike starred so obnoxiously that it may have affected the company’s stock price. did peloton Just To fight back, they created a new commercial with Ryan Reynolds to undo the damage.
so what happened?
Warning: major spoilers ahead.
We join Carrie (Sarah Jessica Parker) and friends (except Samantha) in a rosy, post-pandemic world, all now in a loving (but potentially sexless?) marriage.Chris Noth has the kind of relationship typically depicted in bank ads: They cook together, share bottles of wine, and listen to different recordings from the Big group every night, in alphabetical order, seemingly an antique ritual from the early closure.
Among the many, many interpretive details we learned in the premiere was that Big loved Peloton (of course he has). His cardiologist has approved of his consistent cycling habit—lest we forget her husband’s history of heart problems, Carrie sneaks a joke about nitroglycerin pills—and he’s about to complete his 1,000th round of peloton. That means he owes a “shout” from coach favorite Allegra (played by IRL Peloton coach Jess King).
When Carrie is too armed to attend Charlotte’s daughter Lily’s piano party, Paige stays home to complete his journey. During Lily’s big Moonlight Sonata surge, another big escalation appears on screen. Mr. Big, né Preston, completed his thousandth and final class in spinning, took off towels and collapsed into the bathroom. Carrie returns home to find her husband on the verge of dying of a heart attack. As he takes his last breath in her arms, her wedding Manolos is destroyed in running water.
“This way…” Matt Page says in the voiceover before the start of the credits show.
“Mr. Page lived what many call an extravagant lifestyle – including cocktails, cigars and big steaks – and was in grave danger as he suffered a previous cardiac event in season six,” Peloton cardiologist Dr. Susan Steinbaum said. Toe! News.
Steinbaum’s harm-reduction letter also urged Peloton users to cycle safely: “The good news is that the Peloton helps you track your heart rate while you’re riding, so you can do so safely.”
Now, Peloton has put together an entire ad in the voice of Ryan Reynolds, mocking the entire controversy. He actually stars in Mr. Big, AKA Chris Noth, himself
The indoor workout brand is no stranger to controversy. betweenafter and And And deaf holiday declaration, the company’s public relations department is doing well. And that’s a good thing, because according to Peloton spokesperson Dennis Kelly, the brand wasn’t privy to this particular part of product placement prior to HBO’s release.
“HBO bought the Peloton bike themselves,” Kelly told Buzzfeed News. Peloton was aware that a bike would be used in the ring and that Jess King would portray a fictional Peloton coach.
All publicity is good publicity, right? When it comes to the Cosmo-swilling crowd, probably not. Peloton shares saw a big drop Thursday, just as HBO Max began airing its SATC reboot. Shares fell 11.35% on Thursday, closing at $40.70 and continuing to slide to a 52-week low of $37.67 on Friday. We can’t help but wonder if the stock’s volatility is directly related to the wing. It’s possible, but then again, Peloton’s shares have been on the decline for a while, and are now down 73% for the year.
The first two episodes of And Just Like That… are now available to stream on HBO Max. New episodes of the 10-part reboot will be dropped every Thursday.
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