Royal Expert Recommends PR Strategy For Prince Harry, Meghan Markle – SheKnows

Like all members of the royal family, Prince Harry and Meghan Markle created a smart PR portrait. The way fans and critics view it has changed over the past two years after they left their senior positions to pursue a charitable life outside the palace walls, but one royal expert suggests the couple prepare for more bumps in the road.

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Jonathan Sacredotti said to the United Kingdom pass that “Meghan is facing a rather big challenge in terms of the family” and should “expect, in the future, that her family members will increasingly say things that she does not want them to say.” It specifically refers to her father, Thomas Markle, and her half-brother, Thomas Markle Jr., but half-sister Samantha Markle has also been a thorn in the couple’s side along the way.

With more “unauthorized autobiographies” likely to be published in the coming years, Sacardotti expects the books will challenge the “very carefully managed PR efforts that the couple themselves have put in place.” He recommends that Harry and Meghan have a media strategy before anything else comes out, whether it’s true or not. “Maybe they need to think ahead about how they would react to these kinds of disclosure,” he said.

Sacredotti explains that this kind of tabloid coverage comes with Meghan being a public figure and that Meghan “already had a half-life before becoming associated with the royal family”. With Harry and Meghan building a brand based on philanthropy (and yes, celebrities), they will have to navigate hurdles that were different from the ones they faced as members of the royal family. Although moving outside the palace walls helped change their situation to one that suits them best, the media and their family members will continue to present the challenges they have to face head on.

Click here to see the full timeline of Meghan Markle and Prince Harry’s relationship.

Meghan Markle, Prince Harry

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